At the heart of Restigouche

Crossing the Matapedia Valley, one reaches the Restigouche River, into which the Matapedia flows. The Restigouche empties into the Chaleur Bay in the heart of the Appalachians. It is a river globally renowned as a salmon river and part of Canadian heritage. The name Restigouche comes from the Anglicization of Listuguj, the name of the Mi'gmaq community that camped along its banks hundreds of years before the arrival of the first French colonizers. Even today, the community of Listuguj, one of the most significant Mi'gmaq communities in the Maritimes, stands on the Quebec side opposite the town of Campbellton in New Brunswick.

On the right bank of the Restigouche, the newly merged town of Campbellton forms, along with the communities of Listuguj and Pointe-à-la-Croix connected by the interprovincial bridge, the most significant conurbation in the Chaleur Bay with its some 15,000 inhabitants.
The Mi'kmaq called the site Wisiamkik, meaning muddy place, referring to the sediments in the narrows of the Restigouche. The site was named Pointe-des-Sauvages around 1700 during the French colonial era, and a small village was founded there by deported Acadians in 1755, while more than 1,000 deportees settled across in Petite-Rochelle. This significant village only had a brief existence as it was razed under the orders of James Wolfe after the fall of New France in 1760. The site became a mere trading post for decades as the Acadians dispersed and founded various villages around Chaleur Bay. The town truly emerged with Scottish immigration to the region in the early 19th century. The town originally bore various names. The current name was given in 1833 in honor of Sir Archibald Campbell, Lieutenant-Governor of New Brunswick from 1831 to 1837.